Dezerv's Retirement Calculator
Real-looking characters built for real performance - no studio, no shoot, no compromise.
Performance Ad
Context
Dezerv was shooting twice a month. We changed that.
Dezerv's existing workflow meant booking a studio, coordinating talent, and editing talking-head footage every two weeks just to keep performance ads running. We replaced that entire pipeline with AI-generated characters - photorealistic, lip-synced, built specifically for their target audience of affluent 40+ Indian investors. Same output quality. A fraction of the time and cost.
The Characters
The hardest part is making it believable
Before a single ad was produced, we built and tested multiple character variants - different ages, faces, expressions, and environments - until the right ones felt genuinely real. What you see in the final ad is the result of that selection process. The characters that didn't make the cut are below.
FAQ